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The Tesla Story Through The Eyes Of Tesla Shorts & Obsessive Critics

The Tesla Story Through The Eyes Of Tesla Shorts & Obsessive Critics


Revealed on January 4th, 2019 |
by Zachary Shahan

January 4th, 2019 by Zachary Shahan 

I began overlaying Tesla in 2012, coming to the corporate as somebody who had been car-free for over a decade and loving it. I had beforehand labored to advertise human-powered transport (bicycling and strolling), mass transit, and sustainable improvement. In different phrases, I used to be not a automotive man.

Nonetheless, there was a lot to understand about electrical automobiles, the gorgeous Mannequin S Tesla had developed, and the technological improvements Elon Musk and group had employed.

Moreover, from my earlier work, I needed to come to grips with one apparent reality of recent life: even many individuals who would profit tremendously from bicycle commuting and would certainly take pleasure in it (who biked for recreation, for instance) would by no means cease driving each day. If we have been going to chop emissions, we would have liked an electrical automotive revolution. Tesla was clearly main the best way on that entrance. It was providing an award-winning electrical automotive that demolished the fuel & diesel competitors in its car class, the primary mass-produced electrical automotive that was utterly aggressive with equally priced typical automobiles.

However, critics and skeptics have been round each nook. I assumed it was loopy again then, however now, after 6½ years of large Tesla successes, it’s downright hilarious. So, in honor of one other depraved cool quarter, right here’s a view of Tesla historical past that you simply may need missed for those who solely learn CleanTechnica:

In daring: what occurred

Not daring: Tesla shorts’ & obsessive critics’ tackle the information.

Tesla Mannequin S unveiled

It’s doomed. Tesla is doomed. Tesla can’t produce the automotive. Nobody will purchase it. Gross sales of 10,000–15,000 a yr? Pfff. For whom?

Tesla Mannequin S wins prime awards from Shopper Studies, house owners, and large auto magazines.

It doesn’t matter — there are panel gaps and demand is drying up. They’ve labored by means of clients and demand is falling.

Tesla Mannequin S demand grows, Tesla creates extra manufacturing capability and gross sales develop.

It’s only a part, a development, as a result of Tesla is a novelty with far an excessive amount of hype. Anyway, that demand progress was all an phantasm and is fading now. Demand is falling now. Actually.

Tesla Mannequin X approaching manufacturing.

Hahaha, no means in hell Tesla is producing that car. It’s unattainable to mass produce. Tesla goes to break down making an attempt to supply this car. It’s a lifeless firm strolling.

And anyway, demand for this “SUV” is way decrease than Tesla says.

Tesla struggles via first few months of Mannequin X manufacturing.

See, we informed you. This automobiles can’t be mass produced. It’s utterly unimaginable. Tesla is lifeless any day, can’t produce the Mannequin X and there’s no demand and Mannequin S demand is falling.

Tesla will get by means of early hurdles and begins mass producing the Mannequin X.


Tesla reaches annual manufacturing and gross sales of 100,000 Mannequin S and Mannequin X automobiles a yr (mixed), excess of the 30,000–35,000 the corporate initially forecasted for these fashions.

It’s all nonsensical hype. It’s simply gone too far. Anyway, Tesla goes to crash financially as a result of it will probably’t flip a revenue and undoubtedly can’t construct this ridiculous “Gigafactory” advertising rip-off. (By no means thoughts that Tesla could possibly be making nice income — has extraordinarily excessive gross margins — and isn’t doing so simply because it’s aiming for insanely quick progress.)

Progress retains truckin’ on Tesla Gigafactory.

It doesn’t matter — Tesla gained’t have demand for sufficient automobiles to make the Gigafactory smart. It’s an enormous, empty home of playing cards and Ponzi scheme that’s going to take Tesla down. Don’t fear — Tesla’s gained’t even be right here in 2016 — it’ll be out of enterprise.

Tesla forecasts a doubling of Mannequin S and Mannequin X gross sales in 2016.

Hahaha — what are you, loopy? Who’s going to need to purchase all of those automobiles? Demand goes within the different path! The Tesla fad is getting previous and shoppers are shifting in different instructions now. Build up this a lot manufacturing capability is simply hastening Tesla’s collapse.

Tesla unveils Mannequin three. Reservations surpass 100,000 earlier than the automotive is even proven, after which soar after it’s proven.

That is all a Ponzi scheme [this is a frequent claim] and Tesla will run out of cash earlier than it ever builds a single Mannequin three for shoppers. Plus, the corporate can’t produce the automotive as specced with out dropping cash and clients aren’t going to attend until 2020 for his or her automobiles. Different automakers — actual automakers — may have a lot better automobiles out earlier than then and Tesla will nonetheless be struggling to get the Mannequin three into manufacturing if the corporate isn’t lifeless by then. However yeah, will probably be lifeless lengthy earlier than then.

Elon Musk signifies that the corporate’s official goal date for begin of manufacturing is July 1, 2017 — however that it’s kind of only a pretend goal to push suppliers to be prepared and it’s kind of unattainable manufacturing would begin then … however suppliers must be prepared by then.

Hahaha, you’ve received to be kidding me! July 2017? Extra like July 2020 … or by no means!

It’s all a rip-off. The market will determine this out eventually.

Tesla truly begins delivering shopper automobiles in July 2017 — blowing principally everybody’s thoughts.

These usually are not actual automobiles. It’s all a trick. Tesla’s delivering pretend, hand-built automobiles to Tesla and SpaceX staff. Elon Musk is extra like David Copperfield than an auto business grasp. The firm won’t ever mass produce the Mannequin three. It’ll go bankrupt quickly sufficient. Brief the inventory now!

Tesla struggles for a couple of quarters making an attempt to get Mannequin three manufacturing as much as the focused degree. One manufacturing hiccup after one other slows down the progress and primarily places Mannequin three manufacturing again on its unique schedule.

Advised you so. The sky is falling, and Tesla is operating out of cash and can self-destruct any day now. Don’t wait too lengthy — brief the inventory now! See? We have been proper all these years.

Tesla retains making progress growing its Mannequin three manufacturing capability.

It’s all a rip-off. They’re shifting automobiles round from parking zone to parking zone. They’ve arduous limits they will by no means cross to get to five,000 models per week. #PaintShop

And demand is already beginning to fall off. The automobiles aren’t even absolutely produced and clients will begin revolting quickly. Plus, Tesla might by no means service these automobiles and Superchargers are going to be utterly clogged quickly.

Tesla reaches 5,000 car/week milestone.


Elon Musk says the corporate will present a revenue within the third quarter and ought to be sustainably worthwhile from then on.

WHAT?!?!? Are you loopy? That is loopy speak. Tesla is on the verge of collapsing. There’s no approach in hell that is correct. This can be a joke. This can be a complete rip-off. Elon Musk is dropping his thoughts. All indicators level to the home of playing cards collapsing any day. It’ll all be over quickly, people — maintain on tight. (And don’t overlook to get your anti-Tesla bets in.)

Tesla manufacturing grows, gross sales surge, and Tesla exhibits a revenue within the third quarter. Aspect word: Tesla Mannequin three turns into one of many prime promoting automobiles within the nation when it comes to models bought and the #1 greatest promoting automotive when it comes to income. Tesla completely dominates the posh automotive market and presumably begins sucking gross sales away from Honda, Toyota, and others as nicely.

That is all a blip. It’s an accounting trick multiplied by years of demand for the automotive. Demand goes to break down now. This robust quarter of gross sales is the surest signal but that Tesla is about to crash, as demand can’t be sustained and payments be due.

Tesla has report 4th quarter, massively defying the critics and attaining unprecedented progress within the auto business. In a single yr, the corporate almost tripled its vehicle manufacturing and supply capability. It bought 33% extra automobiles within the 4th quarter than in all of 2017 mixed. The Tesla Mannequin three turns into one of the best promoting automotive within the US from an American automotive firm and the #11 greatest promoting automotive general in all of 2018. On the again of the robust 4th quarter numbers, it turned out Tesla bought 1 out of each 5 luxurious automobiles within the nation in 2018 and the Mannequin three accounted for 1 out of each three small & midsize luxurious automobiles within the yr.

Now it’s actually clear: Tesla demand is dropping. All the above is historical past and now we all know for positive that Mannequin three demand is drying up and Tesla will quickly run out of money in consequence. The inventory will drop 70% in worth in 2019. Overlook our earlier predictions and criticisms. Overlook that we now have been persistently fallacious for years and have claimed the sky was falling 1,000+ occasions and it has by no means but fallen. We’re proper this time. Actually. You will notice.

Is there any marvel why individuals don’t take Tesla brief sellers and über critics critically?


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Tags: Elon Musk, EV gross sales, brief sellers, Tesla, Tesla financials, Tesla historical past, Tesla Mannequin three, Tesla Mannequin three gross sales, Tesla Mannequin S, Tesla Mannequin S gross sales, Tesla Mannequin X, Tesla Mannequin X gross sales, Tesla gross sales, Tesla brief sellers, Tesla inventory

Concerning the Writer

Zachary Shahan Zach is tryin’ to assist society assist itself (and different species). He spends most of his time right here on CleanTechnica as its director and chief editor. He is additionally the president of Necessary Media and the director/founding father of EV Obsession and Photo voltaic Love. Zach is acknowledged globally as an electrical car, photo voltaic power, and power storage professional. He has introduced about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada.

Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of masking photo voltaic and EVs, he merely has plenty of religion in these specific corporations and seems like they’re good cleantech corporations to spend money on. However he gives no skilled funding recommendation and would somewhat not be liable for you dropping cash, so do not leap to conclusions.

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